What is Augmented Reality and why is it important in the Metaverse?
With Augmented Reality applications gaining popularity and portable smart devices becoming more powerful it is expected to become a common base for industries to advertise and showcase their products in the next few years. AR has already found many new ways to enhance the interactions of the users with the world and the environment around them, and that is only the beginning.
The core behind the idea of Augmented reality is the ability to blend the digital and real-world using input data from a camera and combining it with digital assets, placing them in relation to the real environment with applications in a multitude of fields including entertainment, visual arts, and education. The technology can be used pretty much everywhere, applying wearable assets to the user or people around him, giving the ability to own virtual pets of any kind and species, viewing or even owning locations, monuments, and art installations. Just imagine being able to point your smart device in any direction and seeing a completely different world, unbounded by the rules of reality and still pretty much very real, just enhanced by your unlimited fantasy and those of other creators.
Just imagine being able to point your smart device in any direction and seeing a completely different world, unbounded by the rules of reality and still pretty much very real, just enhanced by your unlimited fantasy and those of other creators.
Ar in Web 3.0
Both AR and Blockchain technologies are still relatively new, but it is already obvious that the potential behind the combination of the two is enormous. The advances of Artificial Intelligence and technology of portable smart devices, in general, have tremendously improved the quality and possibilities of AR, allowing to process much more complicated scenes and assets, reducing the previously many limits of the technology.
AR NFTs are already becoming a popular aspect of the blockchain community, allowing their owners to visualize their possessions and place them in the real environment. Users can not only own assets themselves but also own virtual locations where these assets can be placed at. Some projects have already appeared that allow their users to purchase land plots that are linked to real-world locations and can be used to place almost anything imaginable on it, starting from video and images to digital assets, animations, and more. It unlocks unlimited opportunities for advertising and showcasing locations and products. Imagine being able to walk past a building sight and seeing a finished building instead or seeing the original look in place or ruins or placing your own monument for others to be seen. That is only the slightest glimpse of what can be made possible using AR technologies and applying the possibilities provided by the blockchain and Web3.
An important feature of the Blockchain technology that makes its combination with AR even more attractive is the level of security that is significantly higher than any other technology nowadays can provide. Smart contracts can ensure the security of transactions made and provide a safe environment for trading and exchanging of AR NFT assets. Additionally, the decentralized nature and chain-like structure of blockchain technology can provide security of user data preserving anonymity. Decentralization among other advantages is able to solve the problem of limited device resources that are extremely important in AR technology, allowing the use of resources that are separated between devices scattered across the world.
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